Art Direction: Ely Arce

graphic Designer: Diane Cubero

Animator: Ben Exler

Art Direction

When ATTN: teamed up with former President Barack Obama to create a video addressing "7 Excuses Not To Vote," we knew that the stakes were high. The video needed to be engaging, informative, and visually captivating in order to cut through the 2018 midterm political noise and capture people's attention.

Our team created meme-like animations that brought the content to life in a way that was both informative and entertaining. From vibrant colors to in your face transitions, every element of the design felt relatable, fun and impactful.

The result was a video that resonated with people all across the country, going viral online and sparking important conversations about the importance of civic engagement.