Netflix Playlist

Design DIRECTOR: ELY ARCE

GRAPHIC DESIGNER: JENNIFER RODRIGUEZ

ANIMATOR: DATHAN DEDMAN

Executive Producer: Catlin Callaway

creative director: TY STAFFORD

Art Direction

At the heart of our project was a profound connection to the world of music, which served as the driving force behind our creative journey. Our team was tasked with creating a branded entity within Netflix that cohesively highlighted all their content in preparation for Hollywood's award season. We crafted a narrative that threaded musical staff lines through a linear progression across the entire spectrum of content pieces. Each animation was meticulously designed to forge seamless connections, featuring revealing transitions, gentle kinetic typography, and other thoughtful customizations within production.

The result is a symphony of music and visual storytelling that authentically encapsulates the very essence of the Netflix Playlist.

Design Stills

Animation