Design DIRECTOR: ELY ARCE

graphic DESIGNER: DIANE CUBERO

Art Direction

ATTN:’s We Need This platform was created to uplift and drive awareness for companies that present solutions for today's most important issues: racial equality, gender equality, identity equality, and environmental wellness. We created a brand for WE NEED THIS with a vibrant and contemporary tone, encapsulating the essence of innovation and progress. Through a daring color palette and playful typography, we forged a visual identity that was not only dynamic but also left a lasting imprint.

Our aim was to mirror the brand’s mission, infusing the design with robust graphic elements that underscore the urgency and significance of the work at hand. From the striking bold gradients to the commanding typography, every facet of the design was meticulously curated to evoke a sense of action and catalyze transformative change.