Reddit Mod World

DESIGN DIRECTOR: ELY ARCE

GRAPHIC DESIGNER: CAT OWENS

ANIMATOR: CAT OWENS

EXECUTIVE PRODUCER: KADIE GOMEZ

CREATIVE STRATEGY: SARAH CRUM

Art Direction

Reddit Mod World is an annual virtual global experience designed to deepen connections between Mods and Admins. For this unique event, we crafted a visual identity that resonated with Reddit users worldwide. The branding was crucial, serving as a visual invitation for honest and open conversations. We highlighted the iconic Reddit orange and incorporated a modern mixed media approach, complemented by vintage TV flair.

To respect speaker anonymity, we introduced unique animations that tracked facial movements during conversations. This innovative and on-brand feature added a fresh twist, keeping the audience captivated. The event was brimming with trivia, merch drops, engaging chats, and vibrant community conversations. Every aspect of this experience was visually delightful, and our unique content strategy delivered an eccentric virtual event for a brand with passionate users.

Design Stills

Animation