Moments of Pride | T-Mobile
CREATIVE DIRECTOR: ZACK GIBSON
ART DIRECTOR: ELY ARCE
ILLUSTRATOR: THERESA BAXTER
animaTOR: delaney trione
ATTN: and T-Mobile joined forces on a powerful three-part video series for Pride Month, unveiling the true stories behind Stonewall, the Pride Flag, and the next generation of LGBTQ+ leaders. The art direction embraced an illustration-based approach, utilizing a dynamic and playful mixed media collage style. The result is a stunning visual experience that embodies the vibrancy and energy of the LGBTQ+ community, educating the younger generation about its rich history and resilient spirit.
Our aim was to create a visual language that spoke directly to the audience and captured the spirit of Pride in all its colorful glory.
Illustration
Video