creative Director: Zack Gibson

Art Director: Ely Arce

graphic designer: Diane Cubero

illustrator: Theresa Baxter

Animator: Nadia Hernandez

Adidas partnered with ATTN: to tell stories of female athletes with a mission to inspire, motivate, and take action. Key cultural moments and adidas organized community events were an integral part of these stories. Adidas and ATTN: identified six key barriers to sport for females.

• Education & Awareness

• coaches, mentors & role models

• opportunities & access

• transportation & safety

• spaces & facilities

• stereotypes & identity

The ATTN: Art department lead the execution of the following assets; event signage, printed zine, website assets, videos, social assets and a microsite design.

Check out more on the Adidas Blog