Art Direction

This project drew inspiration from the raw energy and rebellious spirit of punk rock, aiming to capture the intensity and power of the iconic Patti Smith. The visual language was bold, bright, and dynamic, reflecting the essence of the genre.

A key element of the design was the collage aesthetic in typography, which seamlessly synchronized the words and brought the lyrics to life in a style true to the era. Every section of the video was meticulously crafted, with intentional design and animation amplifying the story being told and delivering an immersive viewing experience for all.

The end result is a video that is both visually stunning and emotionally powerful, capturing the essence of one of the most iconic songs in rock history.